Live Convention
| Soon, everyone will expect to be able to watch your major events live, online.
Now you can broadcast your next convention live to your members, allies, the media, and the public. Webcasts, photo galleries, interactive workshops, videos-on-demand. Visit CEPLive.ca to see how one of Canada’s largest, most successful unions did it.
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The story of CEP Live – SCEP EnDirectCEP, one of Canada’s largest private sector unions, wanted to expand its communications reach beyond the convention centre walls during its most important political event – the biannual national convention. The communications team worked with the Rideau Institute to consolidate their traditional communications products – a daily video, printed newsletter, and press releases – into a new online “micro-website.” The results: At very low additional expense, existing communications tools were consolidated and refocused for an online environment, reaching a much larger audience. The website featured live webcasting of major speakers, video-on-demand, a daily photo gallery, news and announcements. The daily content was promoted to its thousands of members and allies through email marketing. Members from across the country participated in a special interactive workshop to help plan the union’s major campaign to protect pensions. Contact: Steven Staples, President. 613 565-9449 sstaples@rideauinstitute.ca |
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