Think about the ends before you think about the means

Posted by – December 17, 2009

There are more and more useful resources for people and organizations interested in on-line campaigning. Here is an interesting blog from the U.S. called e.politics, written by Colin Delaney. Colin started out in on-line campaigning about as far back as I did – in 1996! (Actually, I had my first email account in 1989, and we used email and bulletin boards to oppose Gulf War I).

He has a great handbook on his site titled Online Politics 101. Here are five lessons from that handbook:

1. Think about the ends before you think about the means

2. Brilliance almost always takes second place to persistence

3. Integrate, integrate, integrate.

4. Content is key

5. Is selling an idea (or a candidate) like selling soap? Yep.

Closed